Apple has made its second October launch official. The company will hold a “Pro and Tell” event in Los Angeles on Wednesday, October 28 at 10 a.m. PT, and it is expected to unveil the first MacBook Pro with a touchscreen — 14- and 16-inch models with OLED displays, a Dynamic Island cutout, and significantly lighter designs, powered by M5 Pro and M5 Max chips. Also on the expected list: an entry-level M6 MacBook Pro, an M6 iMac, and a revamped iPad mini with an OLED screen. Sales are reported to begin on November 6.
After the “Welcome home” smart home event on October 13 and the foldable iPhone Duo launch earlier this month, October 2026 is turning into one of the busiest product months in Apple’s recent history. Here is everything we know about the October 28 event, what Apple is expected to announce, and what the rumors say about prices and availability.
When and where is the Pro and Tell event?
Apple confirmed the event on Monday, October 19, through press invitations and a teaser from Apple marketing chief Greg Joswiak. Writing on X, Joswiak said: “Can’t wait to pro and tell next week,” alongside the event’s invitation artwork.
The key details:
- Date: Wednesday, October 28, 2026
- Time: 10:00 a.m. PT (1:00 p.m. ET, 5:00 p.m. in the UK)
- Location: Los Angeles, with invited members of the press attending in person
Notably, the gathering is billed as another “Apple Experience” — the same label used for the October 13 smart home launch. That suggests Apple will drop a series of press releases on Apple.com along with one or two videos rather than holding a full live keynote. So far, no livestream has been announced, and Apple’s events page still leads with the iPhone Duo event.
The headline act: Apple’s first touchscreen MacBook Pro
The “Pro” in the event name points squarely at the MacBook Pro, and according to reporting from Bloomberg’s Mark Gurman, the headline announcement will be the first MacBook Pro with a touchscreen.
Here is what the rumors describe for the 14- and 16-inch models:
- Tandem OLED display: two stacked OLED layers for noticeably higher brightness than a standard OLED panel
- Dynamic Island cutout: replacing the current notch, the first time the iPhone-style cutout comes to the Mac
- Direct touch input: Apple’s first Mac you can actually tap and poke at the screen
- M5 Pro and M5 Max chips: the same silicon Apple put into the current MacBook Pro in March, so the screen and touch are the upgrade, not the processor
- Significantly lighter: reports say the redesigned models will be thinner and lighter than the current ones
There are a couple of caveats worth noting. Face ID is not expected on the first touchscreen models, and Apple is rumored to be working on touch-friendly controls in macOS to make the experience feel natural. The final product name is not settled either — “touchscreen MacBook Pro” is what the press is calling it for now.
This would mark a major shift in Apple’s longstanding strategy of keeping touch-based interaction primarily on the iPad. Apple has resisted touchscreen Macs for more than a decade, so the company finally crossing that line makes this one of the most significant Mac redesigns in years.
Also expected: an M6 MacBook Pro and an M6 iMac
The touchscreen models will not be the only Mac news. Bloomberg reporting points to two more conventional updates that bring Apple’s latest silicon to more of the lineup:
- Entry-level 14-inch MacBook Pro with the M6 chip — this model is expected to keep today’s design, with no OLED and no touch. It would replace the current base M5 model as the more affordable way into the MacBook Pro lineup.
- M6 iMac — a refreshed all-in-one replacing the current M4 model, also expected to keep the existing design.
In other words: a choice between the brand-new touchscreen OLED Pro models at the top end and familiar designs with faster M6 chips further down the range.
A revamped iPad mini with OLED
Rounding out the expected announcements is an eighth-generation iPad mini, and it sounds like a substantial update rather than a minor spec bump:
- OLED screen, matching the display upgrade on the MacBook Pro
- A revamped speaker system
- A FaceTime camera in a new position
- Better water resistance and a faster chip, though the exact chip is unconfirmed
One rumor puts the starting price around $799, but a refresh rate above 60Hz is not expected — so do not expect iPad Pro-style ProMotion smoothness.
What will it cost, and when can you buy it?
Apple has not announced any prices, so treat every figure as a guess. The current M5 MacBook Pro sells in the region of £2,000 in the UK and up to $2,599 and beyond for higher configurations in the US, and the OLED touchscreen models are expected to cost noticeably more than that.
On timing, Gurman reports that Apple retail stores are preparing to begin selling the new MacBook Pro models, the iMac, and the iPad mini on November 6 — just over a week after the event. Reports also suggest first stock may be limited, so early buyers may face short supply.
It is also worth noting that this is not Apple’s only busy week: reports point to a staggered October release calendar, with the iPhone Duo arriving on October 23, the HomePod mini 2 around October 30, and the new Apple TV 4K on November 13.
Why the Pro and Tell event matters
For a small blog that covers Apple closely, a few things make this event worth watching:
- A decade of resistance ends. Touch on the Mac has been rumored for years and denied by Apple executives for just as long. If the rumors hold, Apple is conceding that the line between iPad and Mac has blurred beyond defending.
- The Mac is getting crowded at the top. The OLED touchscreen Pro, the entry-level M6 Pro, and the M6 iMac mean Apple will be selling several very different “Pro” experiences at once. Which one you should buy will depend entirely on whether you value the screen or the price.
- Competition is heating up. Microsoft just launched the Surface Laptop Ultra with its RTX Spark chip on October 7, so the premium laptop race is genuinely competitive this fall.
One more thing to watch: Macworld notes that Apple could spread announcements across several days leading up to October 28, the way it did with the MacBook Neo launch in March. If that happens, we may get some of this lineup even earlier.
Frequently asked questions
When is Apple’s Pro and Tell event?
Wednesday, October 28, 2026, at 10:00 a.m. PT in Los Angeles. That is 1:00 p.m. ET in the US and 5:00 p.m. in the UK.
What will Apple announce at the Pro and Tell event?
The headline announcement is expected to be Apple’s first touchscreen MacBook Pro — 14- and 16-inch models with tandem OLED displays, a Dynamic Island cutout, and M5 Pro/M5 Max chips. Also expected: an entry-level 14-inch MacBook Pro with the M6 chip, an M6 iMac, and a revamped iPad mini with an OLED screen.
How much will the touchscreen MacBook Pro cost?
Apple has not announced pricing. The current M5 MacBook Pro starts in the region of $1,999/£1,999 and rises well beyond that for higher specs, and the OLED touchscreen models are expected to cost noticeably more.
When can you buy the new Macs?
According to Bloomberg’s reporting, sales of the new MacBook Pro models, the iMac, and the iPad mini are set to begin on November 6, 2026. First stock may be limited.
Will the Pro and Tell event be livestreamed?
Apple has not announced a livestream. The event is an in-person “Apple Experience” for invited press in Los Angeles, which suggests product announcements will arrive as press releases and videos on Apple.com rather than as a traditional keynote stream.
Is this really the first Mac with a touchscreen?
Yes, according to all reporting. Apple has never sold a Mac with direct touch input, keeping touch interaction exclusive to the iPhone and iPad for over a decade. The October 28 models would be the first you can tap.